MEXICO. Accordion Postcard Set Folder, Souvenir, c. 1960.
(This postcard folder ships for free inside a rigid Ultra•Pro® toploader to protect it during shipping.)
“Tijuana, with its close proximity to the tourist centers of Southern California, is a major tourist attraction to thousands of visitors annually, affording them the experience of enjoying the hospitality, the gaiety and freedom of this Mexican border city.” So goes the tourist pitch on the inside cover of this well-preserved set from, likely, the late 1950s. Photographs replace the earlier 20th century illustrations, and focus on entertainment: a jai alai fronton, a bull fight, a horse race, as well as showcasing “native artisan” wares and a very fun (if very cliche) card: “Have your picture taken on a colorful donkey cart”! In all, the freewheeling “gaiety” mentioned is on full display … Postcard accordion folders became ubiquitous in step with the popularity of motorized tourist travel. The first postcard folders trace to the early 20th-century. But it was in the mid-1930s when these fold-out mailers gained brilliant color. From that point through into the 1960s, and by way of far-flung post offices the nation over, a flood of these postcard folders found their way to friends and family from tourists taking in the diverse sites and attractions all across North America. The sharp commercial-art style illustration indicative of mid-century America, with covers printed on a tough linen paper, makes the souvenir sets of especially the late 1930s-1950s pop over half a century later—full-color photographs having arrived to these postcard folders by the 1960s … [Condition: Never mailed, this set is in very good shape. Among the later run of these sets (their popularity waning by the late 60s) the 10 photograph postcards in this set are in “like new” shape for their age. Some slight shelf wear on the back cover is the only major blemish.]
Condition: Used Very Good. Local / Regional Attractions. Dimensions: 6" wide x 4" high
